Every project is different, but they all start with the same belief:

That the right mix of creativity, strategy, and collaboration can spark real change.

We’ll be adding more stories here soon.
For now, scroll to see a few examples of the kind of work we’ve been proud to create with our clients.

MVA

Minerva Virtual Academy (MVA) isn’t just an online school; it’s a visionary re-imagining of education.

A global learning community where bright, independent minds thrive beyond the limits of traditional classrooms.

Deliverables

A complete, end-to-end brand ecosystem — including a bespoke custom font, complete brand identity, a fully custom Webflow website, and over 40+ versatile Canva templates for print and digital use. We extended the brand across every touchpoint: event graphics, numnahs, stationery, signage, uniforms, and more — ensuring a consistent, professional presence wherever MVA appears.

Process

We united leading education strategists, type designers, brand storytellers, designers, copywriters, website developers, and digital experience specialists to build a brand that feels both human and future-focused.

Results

A confident, warm identity and a digital presence that inspires students and reassures parents.

The Collective

Project Management - Elle Moss
Roll-out Print & Digital Touch Points - Elle Moss
Custom Typography - Dalton Maag
Visual Identity - Aggie Bainbridge
Copywriting - Richard Nield
Photography - Becky Mursell
Customised Webflow Website - Naked Ideas

A bus stop shelter at night with an illuminated advertisement featuring a young male athlete in racing gear holding a colorful helmet. The ad promotes a school for athletes, claiming it's No. 1, with logos of Minerva Virtual Academy and the Department for Education.

"Working with Elle and the Born or Made Collective has been an inspiring and seamless process. By bringing together world-class creatives – from typographers and photographers to copywriters and visual communicators – Elle helped us craft a bespoke font and a brand identity that truly reflects the spirit of a world-class school.

The result feels both distinctive and timeless.”

-Hugh Viney, Founder + CEO MVA

Open magazine showing an article about years 12 and 13, with a large green number 6 and a photo of two students in conversation.

Lyeloon.
Your Finance Team.

Fractional CFO team, repositioned with standout campaigns and lead-gen funnels

Windrush Untold Stories

Reclaiming history.
Amplifying voices.

Outdoor exhibition with large portraits and informational panels about Windrush history, set in a paved area with trees in the background.
Outdoor art exhibit featuring large portraits of diverse individuals on display panels in a city square, with some people observing the artwork and a building with a faded "BOWNL" sign on the brick wall in the background.

A consortium of local experts transformed stories into a powerful cultural movement.

Windrush Untold Stories celebrates and honours the voices of a generation whose experiences shaped Britain—funded by Lambeth Council Connection Fund.

Process

Through bold creative direction, we worked in collaboration to bring together storytellers (Empathy Museum) and community engagement experts (The Friends of Windrush Square) to support the delivery of an exceptionally immersive exhibition.

Deliverables

Brand and communications across print and digital and amplified throughout Lambeth and beyond.

Results

Nineteen ‘larger than life’ monoliths of stunning portraits, taken by Amit Lennon Photography and expertly printed by Photofusion, which stood proudly in Windrush Square, Brixton, directly in front of The Black Cultural Archives.

Over 1 million impressions, deep community engagement, and a living legacy to represent the Windrush generation.

Uncertainty Experts

Engaging a new generation with resilience training